NOVA Home Loans NFL Sponsorship

This campaign was a lot of fun to work with as we have so many great opportunities for clients to get engrained into the fabric of our sports station here in the market. In speaking with my client NOVA Home Loans, we were able to craft a well-rounded campaign that would get them additional coverage in the Phoenix market during the football season. The campaign consisted of spots on KDUS, NOVA Home Loans being the sponsor of the Weekly NFL Game that would air on the station as well as getting pre-recorded and live mentions as a sponsor of a feature on the station entitled "Armchair Monday".

On-Air Spots

As part of the overall promotion, NOVA Home Loans received a spot bank that aired on KDUS across multiple dayparts. NOVA Home Loans has an agency that does their creative and produces some great work. An example of the produced creative that was used below.

Weekly NFL Game

Each week on KDUS we feature a different game from around the NFL. The game gets promoted in the days leading up to the game and as you can hear in the promotional announcements below, NOVA Home Loans got a nice robust mention as part of this core station feature.

Armchair Monday

Our on-air talent on KDUS does some fun features and we were able to get NOVA Home Loans named as the sponsor of the "Armchair Monday" on-air feature that runs every Monday during the NFL season. Below are a couple of examples of what this feature sounds like and how NOVA Home Loans was able to get their message weaved into the pre-recorded promos and the live mentions.

Campaign Summary

I really enjoyed working on this campaign with NOVA Home Loans and the KDUS on-air team. Along with our great rock stations in the market, Hubbard Radio Phoenix also has some really strong capabilities when it comes to sports programming and as this campaign came together with our team and the client, it was fun to get them engrained into the fabric of the station via the two sponsorable elements that they agreed to get involved with. The NOVA Home Loans team based in Tucson has been great to work with and as we look ahead to 2022, I can't wait to put some similar programs together for them that will align with their overall marketing strategy and initiatives!

Campaign Participants: KDUS, Kayla Mortellaro and NOVA Home Loans.

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